Subject: Privileged and Confidential - Apple Maps Collections in Estonia 2026
From: "Michael Schidler" <[email-masked]>
To: "info - AKI" <[email-masked]>
Cc: "Ulrich Puerer" <[email-masked]>, "Data Protection Officer \(IC\)" <[email-masked]>
Date: Tue, 21 Apr 2026 10:51:08 +0300

Tähelepanu! Tegemist on välisvõrgust saabunud kirjaga.
Tundmatu saatja korral palume linke ja faile mitte avada.

Privileged & Confidential

Dear Sir/Madam,

We are reaching out again in relation to our efforts to collect data in 
Estonia for Maps. Specifically, we are planning to do pedestrian collections 
in Tallinn and Tartu.

In this context, we are happy to share that we have improved the way we 
share Maps privacy information across various channels.

Firstly, we added a specific image collections FAQ on the main Maps landing 
page at https://www.apple.com/maps/.  The FAQs are placed right after the 
Privacy section on this page. The new FAQ asks how Apple collects data and 
includes another prominent link to the Maps Image Collection page. The 
response to this question states: "Apple conducts surveys with vehicles and 
backpacks to build and maintain Apple Maps, support the Look Around feature, 
and improve other Apple products and services. Your privacy is protected by 
censoring faces and license plates in published images. You can find more 
about our collection practices at  <http://maps.apple.com/imagecollection> 
maps.apple.com/imagecollection.”

Secondly, we have updated the Image Collection country-specific microsites 
to include information about the purpose of image collections.  This is 
displayed just underneath the page title and is in a lighter colored, bolder 
font to distinguish it from the rest of the notice. The microsites also 
contain information in relation to the use of blurred images of train models 
and improve products and services. Please see the updated page for Estonia 
at https://maps.apple.com/imagecollection/locations/ee.

Finally, we added a direct link to the Image Collection site to the 
browser-based version of Maps. This is in the same font, color, and position 
as the other footer disclosure links: Privacy, Terms of Use, and Legal.

I’m attaching our latest methodology document for pedestrian collections, 
which also includes the specific dates when we intend to collect in Tallinn 
and Tartu. As you can see from this document, we intend to start collections 
on 27 April 2026. This information will also be published on the 
Estonia-specific Maps website.

Please let me know if you have any questions.

Kind regards,

Michael Schidler

Michael Schidler

Senior Privacy Legal Counsel

Apple  | Global Privacy Law and Policy

[email-masked] <mailto:[email-masked]>