Subject: Clarification Request – Tallinn PVC Advertising Ban and Economic/Single Market Implications
From: "Tobias Johnsen" <[email-masked]>
To: "info - MKM" <[email-masked]>
Date: Tue, 4 Nov 2025 11:05:42 +0200

Tähelepanu! Tegemist on välisvõrgust saabunud kirjaga.
Tundmatu saatja korral palume linke ja faile mitte avada.

To whom it may concern,

I am writing on behalf of  <https://www.vinylplus.eu> VinylPlus, the
sustainability commitment of the European PVC value chain. We are
currently assessing the legal and practical implications of Tallinn’s ban
on PVC advertising materials and would like to better understand how this
measure aligns with national and EU internal-market and competitiveness
policies:

https://teele.tallinn.ee/documents/139607/view#metadata

https://www.tallinn.ee/en/news/tallinn-becomes-first-european-capital-ban-
pvc-advertising-public-space
<https://www.tallinn.ee/en/news/tallinn-becomes-first-european-capital-ban
-pvc-advertising-public-space?utm_source=chatgpt.com>

To ensure our understanding is correct, we would be grateful for
clarification on the following points:

1.
Municipal competence and business impact
Does Estonian law permit municipalities to restrict the use of specific,
lawfully marketed materials (e.g. PVC) in local advertising
infrastructure?
If so, under which legal basis and with what safeguards to ensure
proportionality and to avoid unnecessary barriers for local SMEs
(printers, banner producers, installers)?

2.
Consistency with national/EU framework
How does the Ministry view such municipal restrictions in light of
Estonia’s national policy on competitiveness, trade, and the EU free
movement of goods? Is there any guidance from the Ministry on maintaining
a level playing field for businesses across municipalities?

3.
Coordination with EU internal-market rules
From the Ministry’s perspective, what procedures should local authorities
follow to ensure compliance with EU internal-market and harmonised-product
legislation before introducing such measures?

4.
Oversight / supervisory review
Where stakeholders consider a municipal measure to be ultra vires or
economically restrictive, which administrative or coordination mechanisms
exist for review (beyond court proceedings)?

5.
Next steps and contact point
Could you please indicate a contact person or department with whom we
could follow up for further technical discussion?

Thank you in advance for your guidance.

Best regards,

Tobias Johnsen
Consultant

 <https://www.linkedin.com/in/tobiasjohnsen/>

E: [email-masked] <mailto:[email-masked]>
T: +45 3028 2068
W: vinylplus.eu <http://vinylplus.eu>

A: VinylPlus, Avenue de Cortenbergh 71, BE-1000 Brussels

 <http://vinylplus.eu/>